Inuit heritage as hero

We were commissioned to draft an identity for a proposed cultural centre being planned by the Nunatsiavut government for the Inuit community on the northern coast of Labrador. The identity had to strongly reflect the thousand-year old hunter-gatherer culture of the region. 

After extensive client consultation, our designers hit upon a creative approach. The resulting logo positions Inuit heritage as the hero of the identity, depicting a native hunter in traditional attire handling a spear. The spear integrates seamlessly with the typography, slicing through the type to create the first letter in the cultural centre’s name. 

Status

Completed 2014

Our Role

Branding

Client

Nunatsiavut Government—Department of Culture, Recreation and Tourism

Location

Nain, Nunatsiavut

Awards

2015 - Atlantic Canada Innovation, Creativity and Enterprise Awards (ICE Awards): Logos, Merit Award
2015 - Canadian Regional Design Awards (Redgees): Logos, Finalist